Online Store - Events

CPG Brand Loyalty is Dead
Did you know that only 50% of CPG buyers remain loyal to a given brand? And from there, it declines to an even lower pe...

CXLD - Emerging Trends (Every Tuesday, August 22 - September 26, 2017)
Stay on top of the ever-changing marketing landscape. Know if it’s a fad or phase or if it’s the real deal! Understand ...

The Cost of Returns in Ecommerce and How to Reduce Them
Ecommerce returns represent significant costs for eTailers. In this brief but data-packed webinar, you will learn what ...

Journey Mapping (every Friday, August 25 - September 29, 2017)

2017 Analytics Journal Authors Roundtable
DMA Analytics Journal authors discuss their articles and take questions from the audience. ...

DMA Regional Roundtable | Denver, Colorado
Join us for a day of learning and networking in Denver, Colorado! This complimentary event will feature a Keynote prese...

Mid-year Update on Ad Fraud - First the Good News
DMA Analytics Community webinar led by Dr. Augustine Fou...

Achieving Customer Engagement Agility in a Real-time World
As customer expectation for personalized interaction intensifies, the gap in organizational ability to deliver gets wid...

Millennials Speak Out: Email Marketing Preferences & Brand Loyalty
A body of digital natives and the largest living population, millennials are reshaping the economy and how companies co...

Omnichannel Marketing: Your Communications Plan for a Seamless Customer Experience - 6 weeks
Learn the practical tools and skills to help you optimize your communications strategy to create better value for your ...