Online Store - Events

Print In The Digital Age
The burning question for many marketers is, “Does Print Still Work?” According to the 2017 DMA’s Statistical Fact Book,...

Email Deliverability 201 (June 2018)
Email Deliverability 201 is a hands-on, advanced, one-day learning experience. This class will cover intermediate to ad...

2018 DMA Analytics Journal Authors' Insights

Optimizing Your Website User Experience (UX): Making Calculated Improvements
Optimizing a website can be overwhelming, sometimes resulting in feeling like you need to scrap the whole thing and sta...

Psychology of Choice (Every Tuesday, July 17 thru 24)

Data Privacy: What the Consumer Really Thinks
This new DMA report, sponsored by Acxiom, quantifies American sensibilities around data privacy, the data economy, and ...

Emotional Branding & Marketing (Every Thursday, July 19 thru 26, 2018)
To get results in any market climate, you must understand consumer psychology and what really drives choices and loyalt...

Marketer + Machine: The Present and Future Potential of AI
While AI technology is still early in its evolution, many organizations are already exploring the advantages of cogniti...

The Operationally Efficient Email Marketer
We care deeply about sending great emails. But today, the job of enterprise email marketers skews toward purely operati...

Copywriting Essentials LOL (Every Thursday, August 2 thru September 6, 2018)