DMA/Winterberry Group QBR: Q1 2016

DMA/Winterberry Group QBR: Q1 2016

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The DMA/Winterberry Group Quarterly Business Review: First Quarter of 2016 tracks trends in four key economic indicators: - Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.
InFocus Featured Topic: Measurement and attribution—evaluating practitioner capabilities, priorities and needs for improved efforts.

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