From Theory to Practice: A Roadmap to "Omnichannel" Activation

From Theory to Practice: A Roadmap to "Omnichannel" Activation

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This white paper, developed in partnership with DMA and through the sponsorship of Acxiom Corporation, Criteo and SG360, aims to shine a light on those practices so as to help marketers across all ve ...
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Year published: 2016
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This white paper, developed in partnership with DMA and through the sponsorship of Acxiom Corporation, Criteo and SG360, aims to shine a light on those practices so as to help marketers across all vertical industries apply a set of established best practices to the deployment of their own omnichannel programs.

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