2017 Statistical Fact Book (Electronic Copy)

2017 Statistical Fact Book (Electronic Copy)

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Quick Overview
Take the guess work out of your marketing planning with the all-new 2017 DMA Statistical Fact Book. This “ultimate resource for data-driven marketers,” now in its 39th edition, arms you with actual ...
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ISBN: 978-0-9987160-0-8
Number of pages: 405
Edition: 39
Year published: 2017
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Price: 479.00
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Description
Take the guess work out of your marketing planning with the all-new 2017 DMA Statistical Fact Book. This “ultimate
resource for data-driven marketers,” now in its 39th edition, arms you with actual facts and real figures – sourced from over 80 leading brands and experts. Over 400 pages provide you with key industry metrics so you can benchmark the performance of your own brand – and gain insight into potential problems and opportunities.

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