The DMA/Winterberry Group Quarterly Business Review: First Quarter of 2015 tracks trends in four key economic indicators: - Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

 

InFocus Featured Topic: Technology and the tools used to power data-driven initiatives.