DMA/Winterberry Group QBR: Q3 2015 (e-copy) Free to members: pricing will reflect after login

DMA/Winterberry Group QBR: Q3 2015 (e-copy) Free to members: pricing will reflect after login

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 The DMA/Winterberry Group Quarterly Business Review: Third Quarter of 2015 tracks trends in four key economic indicators: - Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value. 
 
InFocus Featured Topic: The role of agencies, including drivers fueling DDM agency use and priorities. 

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