DMA/Winterberry Group QBR: Q4 2014 (e-copy)

DMA/Winterberry Group QBR: Q4 2014 (e-copy)

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DMA/Winterberry Group Quarterly Business Review: Q4 2014 ...
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The DMA/Winterberry Group Quarterly Business Review: Fourth Quarter of 2014 tracks trends in six key economic indicators: - Direct and Digital Marketing (DDM) Spending - Revenue Generated from Digital and Direct Marketing Activity - Profitability - Staffing - Media Mix and Activity - Factors Affecting Direct & Digital Marketing This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

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