ANA/DMA Business Report 1H2018 (e-copy)

ANA/DMA Business Report 1H2018 (e-copy)

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Quick Overview
The ANA/DMA Business Report provides the data and marketing community with a twice per year review that tracks the growth of data-driven marketing (DDM) across four key indicators – expenditures, rev ...
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Description
The ANA/DMA Business Report provides the data and marketing community with a twice per year review
that tracks the growth of data-driven marketing (DDM) across four key indicators – expenditures, revenues, marketing channel mix and prevailing business priorities.  You will find the Business Report Jan-June 2018 relevant and thought-provoking, allowing you to track time-tested benchmarks for year-over-year comparisons to help shape your business.

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