Attribution and the Empowered Marketer (e-copy)

Attribution and the Empowered Marketer (e-copy)

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In an age where consumers absorb information through multiple channels and devices, brand marketers are working to improve their attribution capabilities to more accurately measure the impact of cros ...
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Description
In an age where consumers absorb information through multiple channels and devices, brand marketers are working to improve their attribution capabilities to more accurately measure the impact of cross-channel efforts. Many are coming to see attribution as a source of definitive competitive advantage. This report represents the effort to crystallize
some of the key issues facing marketers as they look to advance their attribution efforts with an eye on those critical objectives. We hope you’ll find its conclusions useful, and we look forward to engaging with many of you in the effort to advance the cause of attribution—and the empowerment of marketers everywhere.

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