Global Review of Data-Driven Marketing and Advertising

Global Review of Data-Driven Marketing and Advertising

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Second annual global study undertaken by DMA, GlobalDMA, and the Winterberry Group. It is the only comprehensive study into data-driven marketing practices at the quantitative level, including respon ...
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Second annual global study undertaken by DMA, GlobalDMA, and the Winterberry Group. It is the only comprehensive study into data-driven marketing practices at the quantitative level, including responses from over 3000 participants from 17 global markets.

The Global Review: Data-Driven Marketing and Advertising around the world now allows companies to benchmark themselves against the rest of the world regarding data-driven marketing practices. It provides a fascinating insight into global adoption of data-driven marketing channels and techniques, maturity levels, investment sentiment, industry challenges and emerging trends for the coming year. The research provides a worldwide view of the common ground and differences that exist in different countries and regions around the globe.

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