2018 Statistical Fact Book (Electronic Copy)

2018 Statistical Fact Book (Electronic Copy)

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Quick Overview
Find new data and insights to drive your marketing strategy in this one-of-a-kind resource for the modern marketer – the all-new 2018 DMA Statistical Fact Book. This “ultimate resource for data-drive ...
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Number of pages: 300
Edition: 40th
Year published: 2018
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Price: 479.00
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Description
Find new data and insights to drive your marketing strategy in this one-of-a-kind resource for the modern marketer – the all-new 2018 DMA Statistical Fact Book. This “ultimate resource for data-driven marketers,” now in its 40th edition, arms you with the latest marketing facts and figures – sourced from nearly 50 leading brands and experts. Inside these 300 pages you’ll find key industry metrics so you can benchmark the performance of your own brand – and gain insight into potential problems and opportunities.

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