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Global Review of Data-Driven Marketing and Advertising
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Third annual global study undertaken by DMA, GlobalDMA, and the Winterberry Group. It is the only globally comprehensive study into data-driven marketing practices at the quantitative level, includin ...
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Year published: 2017
Third annual global study undertaken by DMA, GlobalDMA, and the Winterberry Group. It
is the only globally comprehensive study into data-driven marketing practices at the quantitative level, including responses from over 3000 participants in 17 global markets.
DDMA has gone from niche discipline to taking center stage in the development of offers, messages and experiences that span virtually every customer touchpoint. And now, in its 3rd edition, the Global Review of Data-Driven Marketing and Advertising allows companies to benchmark themselves against the rest of the world regarding data-driven marketing practices. It provides a fascinating insight into global adoption of data-driven marketing channels and techniques, maturity levels, investment sentiment, industry challenges and emerging trends for the coming year. The research provides a worldwide view of the common ground and differences that exist in different countries and regions around the globe.
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